Brand Building:
Andrew Huberman is a Stanford neuroscientist and professor whose podcast, Huberman Lab, consistently ranks at the top of health & science charts.
the huberman lab podcast
All Huberman photography is credited to and copyrighted by Mike Blabac.
the Approach
The creative approach for the podcast was intentionally restrained and minimal, designed to let the Andrew’s knowledge and information take center stage. Every visual decision was made with purpose, reducing noise while reinforcing trust, authority, and consistency. The result is a visual language that stays out of the way when it should, and shows up with clarity and intention when it matters most.
it began with branding
live events
As the podcast grew into a global live event series, I designed event promotion materials that traveled with it—out-of-home advertising, printed show playbills, and city-specific custom merchandise—maintaining brand consistency while giving each location its own distinct, intentional identity.
Design With Purpose
The merchandise logos were designed as bold, simplified marks that scale seamlessly across apparel and event materials while preserving the clarity and credibility of the Huberman Lab brand. Select graphics feature Andrew’s signature sign-off, “thank you for your interest in science,” and all proceeds from the merch were directed toward supporting scientific research.
