Logo for The Dry Brand with orange background and large beige text reading 'DRY', with smaller beige text 'THE' above and 'BRAND' below.

I helped take The D.R.Y Brand from a raw idea to a fully realized identity, building the creative foundation that defined how the brand shows up in the world. This included developing the full brand system across logo, typography, photography style, product packaging, social media, and retail, ensuring every touchpoint felt cohesive, intentional, and built for growth.

brand guidelines

A comprehensive brand system built to scale, defining The Dry Brand’s visual language across logo usage, typography, color, tone, and real-world application.

A branding presentation for The DRY Brand, featuring images of outdoor adventures like hiking and kayaking, brand color swatches, logo variations, merchandise, and packaging.

Social media & paid advertising

A woman standing on a beach holding a pink surfboard, looking towards the ocean at sunset.
Instagram post from thedrybrand featuring a black outdoor shoe with a brown sole, water droplets on the surface, and a background resembling the night sky and landscape, promoting the waterproof and non-slip features of the shoe.
An advertisement for Dr. Dry waterproof slip-on shoes showing a maroon slip-on shoe outdoors near rushing water.
Instagram post from the drybrand showing a person sitting on the back of a vehicle outdoors, a black dog lying nearby, and an advertisement for new deck boots with a camouflage design.
Instagram post from thedrybrand showing waterproof deck boots with a person standing in water and their legs and boots above the water, against a background of mountains and sky.
A person is stepping onto a boat using waterproof deck boots, with water and trees in the background.
Instagram post showcasing a waterproof slip-on shoe by the Dry Brand, with the tagline 'Your New Everyday Slip On' against a stormy sky background.
A smartphone displaying an Instagram post by thedrybrand showing a pair of all-terrain deck boots with a camouflage pattern, held over a flowing water background.
Pair of black waterproof rain boots with pull tabs and textured soles.
Pair of black slip-on shoes with beige soles on white background.
Pair of black and red ankle rain boots with white soles and red accents.
Pair of brown slip-on shoes with beige trim and white soles.
Left side shows a person diving into water with legs and boots visible; right side shows a person crouching by a boat adjusting it on a dock surrounded by greenery, with a logo and text that reads 'The Dry Brand, Just Add Water.'
A man on a boat holding a large fish with the ocean in the background, wearing sunglasses and a wide-brimmed hat. The image is part of a catalog or magazine page about waterproof boots, with text about different styles and a quote from Buckly Lasek,
Features of The DRY Brand waterproof boots, including waterproof material, non-slip sole, breathable neoprene construction, pull tab and heel kick, lightweight design, cushioned insole, and reinforced toe and heel.
A camouflage Chelsea-style waterproof boot with pull tabs, featuring camouflage pattern and orange stripe along the white sole, displayed on a background of a lake or river at sunset with trees in silhouette.
A black Tidal 12-inch deck boot with a raised heel, waterproof material, and a pull tab, displayed on a surface with water ripples.
Image of a brown Water Clog shoe with a white sole, positioned above water, with smaller images of other shoe colors and descriptions on the left.
Close-up of a young woman with blonde hair in braids wearing an orange Out of Range sweatshirt and a moon-shaped necklace. The background is dark and blurry.
Person walking through a muddy trail in a forest during daytime, wearing black shoes and dark pants, with text overlay promoting outdoor brand footwear and encouraging getting outside.
Email newsletter promoting The DRY Brand waterproof boots, featuring images of people in wet and outdoor environments, and showcasing different boot styles and colors.
An advertisement email for The DRY Brand showcasing waterproof shoes called the Starboard 6-inch Deck Boot, with a 10% discount code WELCOME10, featuring images of the boots in different colors and scenes of water and outdoor environments.
Image of a red surfboard with a shadow of a woman taking a selfie in front of a window. A message encourages social media sharing and connecting on social platforms.

founded by a collective of creatives, skaters, surfers, and seasoned footwear designers,

Check out the Dry Brand